What you see
Check out this free online color challenge by X-Rite, owners of Pantone (among so many others). Apparently color acuity is measured on a scale….see generally where you are on the scale. Are you more or less color challenged than you knew? If you want all the persnickity details, the Farnsworth Munsell 100 Hue Test will allow you to determine the specifics of the color clarity of you and all your co-designers.
What it was
Medieval book historian and teacher Erik Kwakkel shares this Dutch book on color, called Traité des couleurs servant à la peinture à l’eau (Treatise on Watercolor Paints), hand written and published (do you call it published if there is only one?) in 1692 by someone known only as ‘A. Boogert’. Nearly 800 pages of color mixed and described by the author for ‘educational purposes’ during the Dutch Golden Age. You can check it out digitally, or take a little trip to Aix-en-Provence and see it in person at the Bibliotheque Mejanes. Gotta wonder how it compares to the 2100 Pantone colors.
the power of red
If you are a woman trying to attract male attention, wear red. If you want a job, don’t. If you are competing in a sporting event, wear red. If you want to attract customers, paint the exterior red, but not the interior. The color red has a power that seems to far surpass that of other colors. Fast Company put together the information from a number of studies supporting these theories. More than any other color, the psychology of red is not something to discount. So barn red….wonder what the psychology is there?
Have a great weekend….hope you find a reason to wear red!