dear favorite client


You hired an interior designer for a reason. Your local building department said you needed one. The health department suggested that a designer could get your restaurant open more efficiently than you could. Maybe you wanted to streamline your office space. Or you’re one of those really wise people who knows your own limitations and architecture falls outside of your skill set.

You’re a left-brainer who thinks in spreadsheets and actuarial tables. What can you expect from a creative? What do they do exactly? And how?

there isn’t just one design process

Well dear left-brained client, we’re all different. We all do things differently. We approach projects differently and access solutions differently. We each have a creative process that is, at least in some way, unique to only us.


My process always begins with words. Lots of questions which always lead to more questions. Then I sit down and begin looking up definitions of the words that were answers to the questions. The dictionary is my first resource when I begin a project. And words guide my creative process until the project is complete.


Marcio Kogan, a Brazilian architect, sees his projects as movies. He walks through a scene in his head, creating his building as he does. Clearly he has a sense of humor…once the project is built he often creates a film starring the now real project.


David Darling and Joshua Aidlin camp out on the site of their future project. They feel living and sleeping at the site allows them to ‘extract a building’ from the location rather than adding a building.

playing with clay

Anna Heringer calls part of her process ‘claystorming’….conceiving her ideas by shaping hunks of clay. Like grown-up play doh.


Niroko Kusunoki of the Paris based architecture firm Moreau Kusunoki creates intricate pen and ink cartoon style drawings, complete with thought bubbles, to place buildings in their surroundings and refine how they work.

photo courtesy moreau kusunoki/architectural record

photo courtesy moreau kusunoki/architectural record

Some designers begin with sketches, some with 3D renderings, some with photos, some with movies or music or art. Many with a combination of inspiring sources. We use whatever creative avenue works for us, then almost magically –and often in the shower, or upon waking in the morning, or while walking the dog—we are able to peel back the layers of the problem and reveal the solution.

embrace the process…and your designer

So get to know your designer before you hire your designer. This is a personal relationship as much as it is a business relationship. You may not understand how your designer thinks, but you need to appreciate how he or she gets from where you are to where you want to be. And you must trust your designer to know and follow their own process.

The perfect client, from our perspective, is the one who not only respects our creative process but embraces it. With every project we begin it is our hope that you will be our new favorite client.

Keep in touch,