haters gonna…..design

Good design stirs emotion and elicits reaction. Think about how you feel when you walk into a cathedral…is that powerful awe? Or when you visit a library and find yourself whispering. Or you enter a bustling restaurant and you light up, ready to chat up the person on the bar stool next to you. When you hold a well designed tumbler does your whiskey taste better? This is the result of design done well.

But does it work the other way? Does emotion inspire design the way design inspires emotion? Clearly yes. Unfortunately the most prevalent emotions swirling the airwaves right now are hate and anger, but even those seem to spur some pretty interesting design solutions.

when hate inspires a revolution

The Women’s March on Washington spurned marches all over the world. The positivity of these marches was palpable, and the creativity that the divisive and hateful rhetoric in the news inspired was, well….inspiring!

dating for hate

Sunset walks, rainy nights by the fire and sharing a good bottle of wine haven’t found you the person of your dreams. How about finding someone who hates everything you do? On February 8 a new kind of dating app, based on what you both hate, launches. And Hater’s web page cites our new president, slow walkers and paying extra for guac as three possible things to hate. This could be very interesting!

hate is not a dream quencher

According to Budweiser, Adolphus Busch was not met with much love when he first emigrated to the United States from Germany in 1857. But his dream of making beer was stronger than the hatred that met him. Maybe he was just determined enough to show America that he couldn’t be beaten down. Or he had something to prove. Or he just really thought he could make the very best beer. Whatever drove him through the hatred, he definitely found success on the other side.

past hatred re-vamped

Last April, presumably a bit tongue in cheek, Tucker Viemeister created a logo for Trump as nominee that was based on an older symbol of hatred. The last two weeks have not done anything to quell the fear and animosity that our most recent election sparked. It’s chilling to think that this logo may no longer be a joke.

looking at hatred through a new lens

Insitum is a design research and innovation consultancy with offices in Chicago, Mexico, South America and Spain. Their employees in Mexico have been understandably disheartened by the outpouring of hatred from our new president and his constituency, as well as his talk of walls, taxes and immigration bans. So they channeled the hatred they were hearing, and the fear they were feeling, into some productive solutions.

Create jobs in Mexico and South America so migrants would fly back home. Or presumably stay there in the first place.

Create a neutral zone in the middle of both countries and develop prisons to keep the bad guys (dudes and hombres) from the U.S. and Mexico. {editor’s thought: does this align the US with North Korea and Mexico with South Korea?}

Design a program to employ US citizens in Mexico. Because honestly, if he builds the wall, many may want to be on the south side of it.

In an effort to keep things positive, I’m looking for the good that has come from this election and our new administration. If nothing else, there are many who were complacent who no longer are. Engagement in our democracy is what will keep it alive and functioning. And I daresay that we all know that now!

Keep in touch,

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