My whole life I’ve been teased that I have expensive taste. Maybe it’s partly true, but what is more true is that I like things in my world that are well designed. I like to use things that work well and effortlessly. Like my iPhone….my husband bought a ‘not iPhone’ (I won’t mention any names) and has been fighting with it ever since trying to make it act like an iPhone.
If given a choice I will choose the object that is more comfortable and intuitive to use, is more pleasing to the eye and the touch, fits the need better. Sometimes good design costs a little more, often it doesn’t. And I’m not alone here. Fast Company published a story this week that uses data collected by Design Management Institute from Chicago. They studied companies that are inherently design driven and those that are not. The companies that include design at top management levels out performed their baseline by 228%! If you’ve been around for a while you will remember the first Apple Computer (this is not a sponsored post by Apple, I promise…I’m typing it on a PC) was remarkably ugly and difficult to use. Then Steve Jobs made design a priority and look where Apple is now.
So the bottom line is design matters. As if we designers didn’t already know that!