Do what you are good at
My daughter gave me a book by this name. It’s one of those gifts that is kind of a joke, but not really. You are good at things. And those are the things you need to do often and do out loud. Don’t do the other things. For instance, if you are great at grilling steaks, don’t open a sushi restaurant. If you love working with people, don’t become a researcher. If you like to sell real estate, don’t get a job at the amusement park.
Do what you are good at your way
It’s more subtle than these obvious examples though. Most of us choose a job that fulfills us in some way. It’s also important to think about how we do those jobs. What are you particularly good at? Are you a great listener, a persuasive talker, a fearless risk taker? These traits are the things that will help you shape the way you do your job successfully.
What is your way?
When I experienced a recent, (momentary dramatic pause) and tragic, web crash a few weeks ago, I took it as a sign that it was time to start from scratch. My website never really looked or felt like me. It talked about what I do, but not about how I do it. So I bought a new framework and spent a lot of time mulling. I wanted my website to be spiffy, of course, but I also wanted to communicate something about me to you. I wanted to communicate something that would matter to you, because you matter to me. There was a great deal of mulling.
Your clients know
Then I remembered something that Tara Gentile said in a recent online course she taught: ask your clients. So I did. I asked a recent client for a testimonial…..you know, a couple of sentences. She gave me 5 paragraphs! And those 5 paragraphs told me what I needed to know. I shaped my message, my entire website, around her experience of working with me. If you aren’t sure how you are making connections with your clients, ask them. Then build that message into your bigger message. What your clients get from you is exactly what you are selling, whether you are aware of it or not.
Figure out how you are good at what you do and build your business around this knowledge. That is the way to serve your clients.
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